The JL Company Marketing Positions Competency Model Construction

Modern social and economic competition has become increasingly intensified, its mainperformance is one of the enterprises are facing many challenges, the enterprise in order to place inthe competition, not only to continue to improve their manufacturing capacity, technologicalinnovation capability, at the same time have to take into account the quality ofcustomer, marketingand brand in many competitive factors in the final analysis, is the talent competition.Selection of new talents for enterprises to play to their maximum value, and its growingincrease in the enterprise platform, which is a fundamental requirement of corporate humanresources management. Human resources management is based on the management of the post,both in staff recruitment, staff training, or employee performance appraisal, management is basedon job analysis and job evaluation, so the statement of work have played in the whole process ofhuman resources management pivotal role. But with the changes in the environment inside andoutside of the enterprise is situated by the business community is widely adopted, human resourcemanagement model based on the work of analysis of defects gradually revealed, There is an urgentneed to build a new human resources management mode, that breakthrough to post concerns themanagement model, the development of competency-based human resource management modeland the knowledge-based human resource management model, in the development of these twomanagement models, competence model has increasingly become the focus.In this context, the paper the JL corporate marketing job as a research object, trying about theJL corporate marketing positions competency model through the study and research of the system,and want to be able to be applied. The thesis is divided into six parts, the first part is theintroduction, mainly elaborated in the context of the times what need to study this issue of thecompetence model to study the significance of this issue, as well as the research ideas andframework. The second part is separate from the two perspectives of the competence and thecompetence model collection and collation of the literature to find the theoretical background aswell as the findings of the authority, as well as research positions competency model for the studyof the thesis of human resources reality affect the significance of the management, analysis of thecompetence model in personnel planning, recruitment, training and performance of these fourmodules in the practical application of effectiveness. The third part of this paper is JL companyintroduced, including not only the introduction of its strategy and management status, the moreimportant the analysis of the current situation and evaluation of its marketing jobs. The mainpurpose of the fourth part of the paper is clear to build the basis of the principles of the competencymodel, the design of the questionnaire for the following study to collect data and empirical analysis, collection and collation of the questionnaire to be related to the data analysis many marketingindustry in general competency competency model for the enterprise. Thesis sucked JL corporatemarketing job competency model attempting to apply to human resources management module, inorder to improve the efficiency of human resource management in the enterprise, with the ultimateaim is to improve the marketing staff positions performance, to achieve the strategic goals of theenterprise. The most part of the conclusion, a simple summary of the achievements of the thesis.