The Pharmaceutical Industry Marketing Staff Turnover Problems And Countermeasures Research

With the development of China’s economy, the domestic pharmaceutical marketcontinues to expand, which will bring opportunities for many pharmaceuticalcompanies, to seize the opportunity to expand the strength and efforts to grow anddevelop their common goal. However, the high turnover rate of sales staff to theenterprise caused tremendous pressure. Promotion of enterprise products, the creationof corporate profits, the sales staff is crucial for pharmaceutical companies, has anexcellent sales team is the key to victory in the fierce market competition. How toretain sales talent, and inspire them to become the core content of the human resourcemanagement for enterprise services. In this paper, the problem of the loss of the FRDpharmaceutical company sales staff, asked the pharmaceutical companies control theloss of sales staff countermeasures, which play a reference for other companies.This paper reviews the research of Chinese and foreign scholars for the turnoverproblem, and as a theoretical basis for the analysis of the status of the pharmaceuticalindustry and FRD pharmaceutical company sales staff. From the social level, thecorporate level and the individual level diagnostic influencing factors of employeeturnover, the sales staff recruitment, training, incentives, combined with the humanresources theory, put forward a number of suggestions on the issue of staff turnover.Such as business recruitment, proposes to broaden the recruitment channels andstrengthen the recruitment process, employing recommendations localization;Compensation management problems, it is recommended that companies establishforeign competitive salary system and strengthen internal and fairness; Growingdesire for employee self-realization, it is recommended that companies helpemployees establish and implement career planning; Problem of inadequate trainingcompany, suggested that the company emphasis on staff training and reasonable andflexible use of training methods; Final recommendations to the establishment of ascientific and reasonable staff dynamic management model, can help enterprisestimely feedback and recommendations on the phenomenon of employee turnovereffective early warning. These measures for improving the sales staff on companyloyalty and satisfaction have a certain significance.Through this article, you can understand some of the problems encountered by pharmaceutical companies in the management of the sales staff, as well as some of theassociated solution has certain practical significance. Hope this article can play a roleof reference and help of the FRD pharmaceutical companies and other enterprisesfacing the same problem.