Third Party Logistics Customer Service Satisfaction Evaluation System And Application

In recent years，with the global economic integration and China’s sustainedeconomic development， the logistics is increasingly become a pillar industry innational economy and the new economic growth point. Due to the rapid developmentof China’s economic， social logistics needs increased rapidly and logistics industrydevelopment quickly， logistics companies have sprung up. With the addition of moreenterprises， the logistics industry is increasingly competitive. Logistics enterprisesurgently need an effective way to improve customer satisfaction degree， to acquirenew customers and retain old customers. On this basis， the enterprises need to obtainthe continuous improvement of logistics service quality and gain a competitiveadvantage for the development of enterprises.Customer satisfaction study is a method of economic management based oncustomer satisfaction theory. This theory is increasingly recognized and valued bydomestic and foreign business community and academia. However， the research ofcustomer satisfaction in current domestic third-party logistics companies is in itsinfancy. It has greater academic value and practical significance to establish thecomprehensive customer satisfaction evaluation system. For the third-party logisticscompanies， if it could adjust their business objectives and strategies， andimplementation of the concept and practice of customer satisfaction degree as soon aspossible， it can establish a new competitive advantage and own the enterprise tocustomer’s win-win.The article studies the third-party logistics customer service satisfaction degreeevaluation system based on above idea. It summarized the relevant research results athome and abroad on the evaluation of third-party logistics services firstly， give upthe theories of third-party logistics services customer satisfaction degree， includingthe connotation， Characteristics and influencing factors of the third-party logisticsservices customer satisfaction. Then the article described the selection methods andprinciples of third-party logistics customer service satisfaction， and determined thethird-party logistics customer service satisfaction index system after carefullyselected. After that the paper given up the third-party logistics enterprise customerservice satisfaction degree evaluation model based on the method of fuzzycomprehensive evaluation. Then design the system of the third-party logistics enterprise customer service satisfaction degree evaluation based on the model，described system’s design goals， architecture， functional architecture and the mainfunction， as well as the system data flow design. After that the paper realize thesystem of the third-party logistics enterprise customer service satisfaction degreeevaluation， given system’s basic definitions and key algorithm， then given anexample to illustrate the application of the system. Finally， a few countermeasuresand recommendations are given to improve the third party logistics customersatisfaction service quality.It has a certain degree of innovation of research and application of the third partylogistics customer service satisfaction evaluation system. The system could providethe foundation for customers to choose third-party logistics service providers. It alsoconducive the third-party logistics companies to determine the needs of customers andmarkets， expectations and preferences in order to establish good customer relationsto win and retain customers， enhance customer loyalty， attract potential customersfatherly， and open up new business opportunities.