Research Of Evaluation On Customer Satisfaction Degree Of FAW International Logistic Center

In recent years, what’s known as "the third profit source" of the logistics, isdeveloping rapidly in China, prospect. The third party logistics is the logisticsbusiness outside the supply side and demand side of the third party logistics tobear.Logistics service of third party logistics service providers in a specific period oftime in accordance with the specific price to the user to provide personalized service,the formation of which directly affect the core competitiveness.With the deepening of globalization, China’s economy has developedrapidly,which will have a huge demand for logistics space. After joining theWTO,flocked to the foreign logistics companies, third party logistics enterprises ofour country wants to occupy the advantage in the competition must have madeconsiderable progress itself. The enterprise must study how to cater to the needs ofcustomers, and guide the new demand in the market, continuous access to newmarkets, creating new market, but this must seize the customer demand orientation,grasp the needs of customers, service to customers,creating customer value, customersatisfaction.Changchun FAW international logistics company is Chinese First AutomobileGroup Import and Export Corporation is a wholly-owned subsidiary, is thedistribution of import and export goods China first automobile group, is also thebiggest in Northeast Chinese parts apart center and basket type distribution center.The evaluation study of Changchun FAW international logistics company’s customersatisfaction, not only created a favorable long-term development of Changchun FAWinternational logistics company itself and the image of enterprises, more conducive topromote the third party logistics model of regional development and maturation,theoretical and practical significance to have higher, find the Changchun FAWinternational logistics company service problems existing from the quantitative data,find the solution, provides the counter measure scheme is reasonable for ChangchunFAW international logistics company. This article is divided into six chapters expounds the strategy to enhancecustomer satisfaction Changchun FAW international logistics company.The first chapter is the introduction, which introduces the research background,the significance of this study, the specific research content and research methods,from the overall to determine the point.The second chapter is the theory on customer satisfaction, first introduces theconcept of customer satisfaction, then analyses the main factors affecting theenterprise customer satisfaction, which lays a theoretical foundation for theestablishment of the evaluation system.The third chapter is the system of customer satisfaction in construction of FAWinternational logistics center, analysis of selected factors need to be considered,todetermine the final index and satisfaction evaluation method to establish evaluationmodel, based on the questionnaire evaluation model design.The fourth chapter is the analysis of the data of customer satisfactionmeasurement FAW international logistics center, based on the construction ofcustomer satisfaction evaluation model structural equation, then analyzes thefeasibility and scientific of the questionnaire, according to the statistical datacollection results to find out the main factors affecting customer satisfaction the.The fifth chapter is the promotion strategy of FAW international logistics centercustomer satisfaction, in this chapter, according to the main factors affecting the lastchapter concludes, put forward the improvement and promotion strategy, providesuggestions for the development of enterprises.Sixth chapter is the conclusion and outlook, summarizes the conclusions of thispaper, analyzes the limitations of current research, and the future development wasprospected.