The Telephone Service Representative Incentive Schemes Redesign In Shandong Branch Of TP Life Insurance Company

In recent years, along with the continuous expansion of the domestic insurance industry with the rapid development of electronic commerce technology, telephone marketing model has gradually become the new business growth and development the commanding heights of insurance companies, so as the enterprise development important points and the main power of the elements of the human resources become the key link in the process of enterprises more competitive in the field. And electricity sales specialist team as a line of the insurance business telephone marketing force, its professional quality, professional level and personal potential play to the enterprise economic benefit and market tasks and has a important influence on short-and long-term development strategy implementation. In this situation, how to scientific and effective way to motivate employees to reach their maximum potential, both enterprises and employees to grow, become the insurance industry electric pin concern and urgent problem.At present, the research on traditional insurance agent incentive has been relatively mature, but in view of the telephone marketing this new business model, insurance incentives on electricity sales commissioner, this group, there are few research theory and it is also the biggest bright spot in this writing.This thesis is divided into five chapters, according to the introduction part, theoretical overview, incentive status quo, scheme design and conclusions suggest that the logical order of one by one.Combed and summarized based on the incentive theory, based on the selection of domestic business bigger, has representative significance TP life as the research object, through the electric pin center in Shandong province branch of interview and questionnaire, has gained rich firsthand material, and on the basis of careful analysis the enterprise’s current incentive measures, effects and problems, and targeted on electricity sales staff incentive schemes redesign.Through discussion,we argue that:in the face of fierce competition in the industry present situation, The telephone service representative’s loyalty and professional ability become the core competitiveness of enterprise, for the telephone service representative’s incentive situation will largely affect the level of firm performance and prospects for development,considering the defects of the current incentive schemes, therefore, suggested enterprises adopting humanized management, meeting employees’ reasonable appeal, strengthening the staffs sense of security, sense of belonging, dependence, sense of well-being and sense of honor, to achieve high staff retention rates, high activity, high performance, effectively improve enterprise benefit, enhancing enterprise competitiveness. Hoping this research can provide Shandong branch of TP life insurance company Reference of development,as well as other firms in the industry.