Study On The Telephone Marketing Telecommunications Value-added Service Of Henan LT Corporation

Henan LT Corporation is China LT Branch office in Henan Province. In recent years, the value-added service has become the new point of growth in telecommunication profession. At present, the value-added service income has achieved 20% in the LT Corporation's overall income, playing tremendous role to enhance company's core competitiveness.LT Corporation's traditional marketing channel system is composed by "the innate selling area + cooperation selling area + society channel". This article believes that the value-added service is simple, easy to explain, possible to realize in the backstage, no need for the users to visit. Thus, using telephone marketing channel to develop value-added service will be convenient, low-cost, satisfying to the users.The author has collected the telephone marketing value-added service data of LT Corporation in recent years, analyzed earnestly, searched existence questions, forecasted the future trend of development. Basing on full research of telephone marketing present situation, using the SWOT method, this article analysis superiority,inferiority,opportunity and challenge of telephone marketing value-added service. In view of telephone marketing value-added service present situation and existence questions, this article elaborates telephone marketing value-added service operation management one by one.According to the above theoretical analysis, this article proposes the LT Corporation telephone marketing value-added service countermeasures:First, to choose appropriate products; second, to give the suitable discount; third, to use market marketing strategy reasonably, and telephone marketing value-added service should base on scientific operation. Finally, basing on call center's characteristic, this article proposes that the call center should extend from the incoming call marketing to initiative marketing. That is, through millions of incoming call opportunity analysis, auxiliary by data analysis system, the representative recommend appropriate value-added service to users initiatively.