Research Of S Electric Power Construction Company International Marketing Competitiveness Enhancement

With the domestic power supply has basically become saturated, domestic electric power construction market continues to decline, but at the same time, international markets including South Asia, Southeast Asia, Africa, South America and the Middle East and other newly industrialized countries and regions are in a period of rapid development and the power investment is steadily growing. For getting rid of the domestic market predicament, S Power Construction Company, as a well-known domestic electric power construction company, began to speed up the process of international business operations. At present, the competition in international electric power construction market have been gradually transferred from competition in the engineering products to competition in the overall strength of enterprises. S Power Construction Company often falls into a disadvantage situation in the international competition due to lack of effective marketing management mode. The marketing competitiveness theory, as an advanced marketing theory, has a higher value for international marketing practice of S Electric Power Construction Company due to its comprehensiveness superior to the traditional marketing management.By the method of literature review and company investigation as well as comprehensive analysis, through analyzing the international marketing status and related problems of S Electric Power Construction Company, on the basis of summarizing the theoretical points of international marketing and marketing competitiveness and all analysis results, combined with the characteristics of power construction industry, this article built a enhancement system of the international marketing competitiveness of S Electric Power Construction Company and also clearly illustrated the meanings and relations of factors mentioned in the system. Then based on the said system, this article designed the enhancement program of international marketing competitiveness for S Electric Power Construction Company and set the related valuation indicators for the reflection of marketing performance and the substantial improvement of program implement and meantime proposed the guarantee ideas for the program implement. The whole system and program contribute to make S Electric Power Construction Company to gradually form the core marketing competitiveness in order to cope with the fierce competition in the international market. to enhance the company’s marketing performance. At the same time, the program will also provide the different perspectives and ideas for the other domestic enterprises when making the marketing strategies as well as the research of marketing competitiveness theory.The Chapter1of this article is introduction which detailed the background and significance of topics, research methods and innovation points, research thought and article framework. The Chapter2is overview of relative theories including international marketing theory, marketing competitiveness theory, electric power construction industry concepts and characteristics. The Chapter3is the analysis of S Electric Power Construction Company’s international marketing status including company overview and analysis against the international market and business and marketing competitiveness of company. The Chapter4is the design of international marketing competitiveness enhancement program for S electric Power Construction Company, which includes the system and program of competitiveness enhancement. The Chapter5is to propose the ideas to guarantee the enhancement program of the international marketing competitiveness of S Electric Power Construction Company in successfully implement. The Chapter6is the conclusion and prospect of this article.