Lanzhou Power Supply Company Electric P Ower Product And The Service Mar Keting Strategy Research

With the rapid development of China’s economy, as well as the further conduct of the domestic power industry reform and improvement of the electricity market in China has entered the market demand for Wizard, has become the key to the further development of the power supply enterprise to better meet the needs of users. This paper Lanzhou, the power company, for example, the power company electricity the product machine service marketing strategy research.First, a large number of power plants that do not meet environmental emission standards and energy consumption standards will be shut down, Lanzhou regional economic development requires the strong support of the energy policy of the national policy on the same area only allows a power supply company, as well as Lanzhou Power Supply Company grid development pattern, service process optimization, the grid emergency system perfect, and smart grid construction, and marketing standardization of construction of the national grid are the further development of the power supply company in Lanzhou laid a good foundation, and provide a favorable environment.Secondly, as more and more captive power plant, the development of water resources, coal resources, wind and other energy alternatives, and Lanzhou supply company management system also need to refine and improve, as well as the lack of electric power quality services there. issues, as well as the country’s macroeconomic situation, greater uncertainty and other issues also affect the further development of the power supply company in Lanzhou.Lanzhou, the power company is currently in the stage of marketing ideas and the transformation of the mode of Lanzhou supply growth marketing strategy to reverse the type of marketing strategy, the analysis of a variety of management and sales strategy and defensive marketing strategy, according to the power company in Lanzhou City Power marketing work "an optimized two lifting three striving for" marketing objectives, combined with favorable and unfavorable environment Lanzhou powered electricity market development, Lanzhou powered taken to reverse the type of marketing strategy at this stage for the most Jia. This paper is mainly to develop strategies from Lanzhou powered market, tariff policy, quality service strategy, image marketing strategy, meaning demand side study guide strategy marketing strategy. Based on the analysis on the power of the power supply company in Lanzhou the marketing specific circumstances and opportunity to redefine the marketing objectives and marketing strategy of Lanzhou supply company, to develop more precise target market, cultivating the Lanzhou powered electricity market.