Research On Brand Marketing Of Power Supply Company Under The Sale-Side Open Situation

With the rapid development of social economy and the continuous improvement of residents' living standards,people's legal rights consciousness is also strengthened,and then they put forward higher requirements on power supply service.In the new situation of power market reform further deepening,the power supply enterprises which are impacted by the sale-side reform are facing unprecedented challenges,so they need to improve the power supply quality and service level urgently,and to enhance the market competitiveness.Strengthening the brand marketing is undoubtedly a good choice,so research on how to carry out brand marketing of power supply enterprises under the sale-side open situation becomes meaningful,such as let enterprises to adapt the new environment and improve their competitiveness.In addition,the research of this paper can enrich the brand marketing theory of power supply company in electricity selling market,and provide theoretical basis for consolidate the power energy industry and improve the utilization rate of resources,and then offer certain reference value for other electricity selling subjects under the new situation.In this paper,the brand marketing of power supply enterprise as the research object,combined the theoretical analysis and the practice of brand marketing,using SWOT method,tabulation method and fishbone diagram to collate and analyze the status and problems of the brand marketing.According to the new targets and requirements of power supply enterprises under the sale-side reform,the paper raised the idea of rebuild the brand marketing system and adjusted the brand marketing strategy to adapt to the new situation.Finally,Shaoxing company as an example is used to further research on how to adjust brand marketing strategy under the sale-side open situation.Furthermore,this paper also analyzed the brand risk and crisis of power supply enterprises in the construction of power grid engineering and its causes,and put forward the preventive measures,basic principles and treatment process of the contradiction between power supply enterprises and users.