Study In Rural Tourism Development Patterns Of Qionglai In The Background Of Urban-rural Integration

As the new industry pattern of combination of tourism (the third industry) and agriculture (the primary industry), rural tourism becomes a hot topic catching public attentions in recent years because its intense industry relevance, broad market, good performance and flexible development mode bring out a new perspective and the breakthrough point for the strategic objective of our urban-rural integration project.The article takes Qionglai, a county-level city of Chengdu, as an example to analyze and study the rural tourism development patterns in the background of urban-rural integration, and tentatively brings out the new development pattern of Qionglai Rural Tourism with the aid of analysis of its foundation, resources, development history, advantages, weakness and existing problems and combination of theory of public administration and practical work by combining the changes of market demand and reform of land&land title of ownership, to facilitate us to solve the problems occurring in the process of rural tourism development and also give reference to relevant research in the field.The article is composed of six chapters. The first is to bring up the problems, clarify the background, content, purpose and methods of the research and include literature review, followed by the second about current situation of the research of domestic and international rural tourism development pattern from which to find out the problems. The third chapter is to unscramble the new approach to Chengdu urban-rural integration that, as the typical forerunner, plays a key role and reflects the background of Qionglai rural tourism. Chapter four is to analyze the issues about Qionglai rural tourism and thereafter according to it chapter five explores the development pattern of Qionglai rural tourism in the background of urban-rural integration from the perspective of the characteristics of rural tourism resources, development route and the nature of investment&operation, and makes suggestions how to secure the smooth development of rural tourism. Consequently the last chapter reaches a conclusion to close the paper.The basic region unit that experts and scholars in the tourism industry like to research is County. Disclosing the problems of current patterns of rural tourism, Qionglai rural tourism is a significant representative and epitome of our domestic county rural tourism. Hence the present situation and development pattern of Qinglai rural tourism is a good guidance and reference for that of other areas of our country.