The Mechanisms Of Advertising Industry In The Regional Economic Development

Since China reopened advertising market in1979, after thirty years of development, the advertising industry has been rapid development.In today,the advertising industry and the economy is playing an increasingly important role in the development of society, the advertising industry on the economic and social development play an increasingly important role in advertising is not only stimulate consumption, branding, also played a crucial role in the adjustment of industrial structure and socio-cultural heritage, advertising has become an important driving force of social development an integral part of the approval and support of the Chinese government.Accompanied by the arrival of the era of global economic integration, competition in the world economy will gradually evolved into a regional economic competition.In this background, In this context, the Central Plains Economic Zone in2011on the eve of the official rise as a national strategy, the advertising industry as an economic development booster should play what role in the process of regional economic development, and how to maximize the effect of every of an Advertising Man should think about. This article is in this background, carries on the discussion to the advertising industry play a role in the development of regional economy.This paper tries to analysis of large amounts of data and data, summed up the role of advertising in the regional economic development process, and combined with the actual situation of area of Central Plains economy, explore the development of practical advice, creatively put forward the advertising should play an important role in the adjustment of industrial structure in the area of Central Plains economy in view. This paper mainly adopts the methods of analysis and qualitative analysis.The text is divided into five parts:The first chapter discusses the research origin,summarizes the current research on "how to role of advertising in economy" this one task at home and abroad,analyzes the present situation of the central plains economic zone economic development,pointed out the existing problems by the advertising industry.The second chapter points out the positive correlation between the advertising industry and economic development, and will review and analysis process of advertising to promote economic growth of advertising,because a powerful impetus to economic development, government support for the advertising industry efforts are also increasing.The third chapter through to the central plains economic zone and the development of the advertising industry with high correlation analysis, points out the important role played by advertising in the development process, and through the typical case analysis, proposed the feasible development advice.The fourth chapter analyzes the advertising industry development problems, and put forward the new development, hope to improve the level of science and technology, the creative level, promote the scientific development of central plains economic zone the advertising industry, and through analyzing the advertising industry the negative effects of the process of promoting economic growth,points out the "double-edged sword" role of advertising in the economic development, should actively play its positive role, weaken its negative effect.Through analysis and research,the conclusions in this article,in the process of regional economic development, advertising has played an important role in promoting,although there are some problems,actively respond to the advertising industry will be able to take off for the Central Plains Economic Zone and make greater contribution.