Research On The Development Strategy Of Anhui GY Small Loan Company

With the rapid development of China’s economy the domestic financial system in the original failed to provide sufficient and effective financial services for small and medium-sized enterprises and the " three rural issues". The development of small loan company is propitious to make up for the inadequacy of the small and medium-sized enterprises and the "three rural issues " development capital supply dilemma that will facilitate a good situation that release of the rural financial needs active the rural financial markets rich "three rural issues" financial products and services breek the monopoly of bank financial instituting in the credit market thereby creating a business as supplying of differentiated products and services for different size different financial needs of groups. In recent years Although the effective policy guidance and broad market demand the microfinance industry has good development But with the further advance of pilot work fully open international economic integration and China’s financial market of small loan companies The microfinance industry competition and risk increase more and more.So it is very important for determining the future development strategy of small loan companies.This article takes Anhui GY limited liability company as the research object with its subordinate seven small loan companies as the sample. In the first place According to the related theories of enterprise strategic management carries on the analysis to the GY the petty loan company’s external environment and internal factors to travel abroad the petty loan company’s external opportunities and threats as well as its own advantages disadvantages. The use of SWOT model for strategic choice of GY small loan companiesit is the company in brand channel the advantage of human resources increase the intensity of the development of the original market and business innovation develop more and more new customers; strengthening the advantage of risk control and business operation mode adherence to the "fast track""small scattered" business principles as soon as possible to develop new business to develop in depth; precision positioning clients segments of the market implement the management difference from the traditional financial institutions and private finance to achieve rapid growth; using a good social image of companies and the"GY" brand awareness strengthen team construction and gradually formed the core competitiveness of its own characteristics; develop the advantage of small loan company’s information resource system realize the integration chain development. In the next place The implementation of the development strategy and measures It is change the mode of control and enhance the parent company coordination control ability the implementation of chain operation and gradually improve the construction of information system increase research efforts and practical strategy of innovation and development play the GY brand advantage and actively seeking external support strengthen the construction of talent team and cultivating core competitiveness. Last This paper takes Stage achievements implementation based on the of small loan company in2013one quarter of the actual operating situation assessment strategy and follow-up assessment method evaluation system was discussed the problems found during the assessment process puts forward the next step to strategy control of GY small loan company.Although adaptive conclusion in this paper general may still have certain limitations but has a certain guiding significance for the future development of Anhui GY small loan companies has certain reference function to the development strategy of domestic other small loan companies.