The Formulation And Implementation On Technology Innovation Strategy Of DBTG Group Company

DBTG group is a sizable domestic company of being the top in the specialized steel industry, this company provides the material manufacturing, research and development for homeland security and aerospace industries, with the focus of manufacturing the highest quality with added value steel. In terms of the size of the corporation, DBTG group is quite outstanding as a leader in the high-end specialized steel manufacturing segment, as well as research and development. In the present worldwide circumstance, there is still gap between Chinese steel and the high-end ones worldwide. In order to reach the goal of making Chinese steel internationalized, there are quite a few obstacles to make the company stronger and bigger. The obstacles can be that the R&D is not fast enough to fulfill the demand from market, the equipment cannot produce the maximum functionality, main products only occupies a small percentage of the whole market, or industry structure needs to. be redefined etc. With both challenges and opportunities, DBTG group has to accept the difficulties and take the chances, in order to keep competitive and well plan the strategies. We should fully use the advantage of the excellent R&D resources, outstanding production process and advanced equipment, compared to other companies in the industry, to accomplish the restructure and upgrading service. By brainstorming and implementing the innovative technology, it helps the company to better plan the R&D, make better decision and well organize the business daily operation and planning.This article uses the related theories of technology innovation, along with the enterprise current status, as well as the situation analysis and solution studying, to develop the specialized technology innovation strategy for DBTG group. First of all, by introducing DBTG Group’s overall profile, especially the product ranges, manufacturing equipment and technology strength, as well as management, it indicates the difficulties OBTG group is facing during the growth. Secondly, it analyzed the innovation environment of DBTG group, including macroeconomic environment, industry environment and internal environment, by using SWOT analysis to summarize DBTG Group’s strengths, weaknesses, opportunities and threats during the technology innovation. Finally, based on the company environment and capability analysis, as well as the controlling of future forecast, this article formulated the strategy for technology innovation, including setting up the goal, positioning, basic pattern and critical content development for DBTG group. Besides, it also proposed the methods of how to implement and safeguard those ideas during the implementation.