The Research Of Petroleum Corporate’s Culture Force Based On The Spirit Of Daqing

This paper tries to make Daqing spirit and culture docking study, theory of space fillingculture historical experience hand application of spirit of Daqing formation, theoreticalsystem through the combination of perceptual and rational reflection on ways to make conciseculture force to the full; on the other hand, to form the Daqing spirit as a clue, analysis of theoil industry started. Age and social background, analyzes the Daqing spirit as the core spirit ofpetroleum enterprise culture, build corporate culture inheriting our traditional theory model,full of local culture industry, with strong applicability and penetration ability. Break throughthe framework of the existing cultural force, to study the culture force from the Daqing spiritthis one brand-new angle, put forward the theory of cultural force.This paper is divided into six chapters, the main content is divided into four parts:First,analysis of culture, cultural power, the meaning of corporate culture strength,relationships and their social and business sense; secondly, explained the cultural powerperspective the formation and evolution of the Daqing spirit. Analyze the characteristics ofdifferent periods of Daqing spirit and practical elements of the role, mainly divided into thespirit of Daqing entrepreneurial culture created during the construction period of the new eraof cultural cohesion and cultural guide; followed,by the Daqing spirit and cultural forceresolution. Based on extensive historical research Daqing spirit and the previous stage ofresearch, to explore the spiritual and cultural force generation Daqing conditions, excitationprocess as well as specific content, through the cultural power play diachronic study, to beparsed as a spiritual guide force cohesion centripetal force, resource integration and otheraspects of force and explore them in the spirit of Daqing system to integrate the logicalconnections; Finally, the construction of cultural power of oil-based theoretical model ofcorporate culture. Conduct in-depth study on the spirit of Daqing important objective is tomake full use of the Daqing oil companies rich cultural resources, highlighting the dynamicrole of the individual, lifted the human enterprise mission, a sense of belonging, identity,cohesion and the formation of a high spiritual atmosphere created, to shape a culture thatreflects the function of the corporate culture can learn theoretical models of thinking.