Research On The Optimization Of ZJ Company’s Corporate Culture Construction

As a business strategy corporate culture is crucial for a company to develop core competitiveness which is different from other enterprise’s. As a famous comprehensive construction enterprise in china, ZJ company has developed its own unique corporate culture system in the development course of62years. And ZJ company established the key elements of enterprise culture such as enterprise concept, the purpose of the enterprise. However the enterprise culture construction of ZJ company is not consistent with the fierce market competition at this stage. In order to make with the fierce competition in the future. So it is time to reconstruct the culture of ZJ.This paper firstly introduces the connotation of enterprise culture as well as its basic components. Then lots of information is collected through questionnaires and interviews in order to understand the status of the cultural construction of ZJ, From the four aspects of material culture, behavior culture, system culture, spirit culture, we analyze the corporate culture status of ZJ and think the existing problems of ZJ’s enterprise culture construction are as follows:communication mechanism is not sound; employees’understanding of corporate culture is insufficient and the staff is reluctant to participate in the activities of enterprise culture construction and so on. This article gives the solution from the following four aspects:To strengthen the enterprise material culture security; To perfect the enterprise behavior construction; To deepen enterprise system culture construction; To strengthen the spirit of enterprise culture construction. Then we puts forward ZJ’s corporate culture construction scheme. The scheme is divided into three steps:culture leading stage, the implementation stage, the comprehensive promotion stage. We clarify the annual target, the key point, and the effect we want to achieve. Then we analyze each specific task in detail, and put forward the corresponding security measures.ZJ’s enterprise culture design plan is an organic combination of the basic enterprise culture theory, industry characteristics, current situation and the problems, so it is important to enhance the management level of ZJ. And it also provides a certain references and function model for enterprises in the similar conditions. To include, this item is a beneficial trial of enterprises to construct enterprise culture construction. There are...