Led Industry In China's Marketing Strategy

1.LED is the abbreviation of Light Emitting Diode; also, it is called illumination diode. This type of semiconductor device was mainly for indicating lamp, display panel purpose. But today, the technology is developed and LED can be used as light source. LED has great advantage than traditional light bulb. LED not only has the high efficiency to transform the electrical energy to light energy directly, it has long operation life time such as from several thousand hours to hundred thousand hours. Also LED is not easy to break as traditional light bulb, it can save energy. Simultaneously, LED has the environmental protection from mercury, smaller in size. LED can be used in low temperature conditions. The light of LED has the directional characteristics. This means that LED has less light pollution and the color range is rich. Along with the white LED and introduction of new technology. Nowadays, the domestic electric appliances and notebook's lighting attachments and so on indicating lamp, automobile against fog lamp, interior lighting is vigorous day after day The LED application is getting more and more common. As well as saves the energy or the environmental protection standpoint, the various governments consider the energy saving benefit from LED. Therefore, the manufacturer also favors this illumination revolution and opportunity to invest in the LED world.2.This paper takes the LED industry as a main axle. And also take BSL Corporation as the example, to research and analysis BSL will face present situation in China market development, future develops in this marketing and competition in the LED industrial. Aim to analyze BSL Corporation to carry on the marketing works and the developmental strategy in the Chinese market. The enterprise should suit its own marketing strategy I which elected, and the clear development orientation. Then BSL to raise the market share, as well as ought to use any strategy to enable its industry to a better development. Finally, BSL how causes itself in this competitive market which does not defeat.3.This article is to research and analysis the LED industrial history, present situation and the future development. Begin from the LED industrial development background and the tendency aspect to analyze. It shows the LED industry for middle and lower market characteristic and development in present situation. After the enterprise uses the suitable strategy then it can bring the high benefit for the enterprise. Afterward to discusses thoroughly about the LED industry's prospects for development. Carries out the variety comparison. Application the strategy management theory and classical concept method including Michael Porter's Five Forces Model, basic competition strategy and value chain analysis etc. Also, based on the most recent development tendency. To unify its own state of operation, drafts the improvement strategy. After that, this paper as carried on the strategic direction proof to BSL Corporation. And unifies the SWOT analysis to find the best management strategy. Consequently, to avoid big risk, will let the enterprise advance to the broader future.4.These contents of our research will instruct BSL Corporation in future developmental strategy implementation. It has the long-term influence to enterprise's development. This article is to analysis the LED industrial's present status and the problems in China market, this means that this article has great value of reference. Therefore, this article is benefit to the fast development of LED the industry in China, also to have certainly value from the significance description.