Rural Tourism Planning Research In A Cheng District Of Harbin City

Rural tourism is a highlight of tourism development in recent years. It takes agriculturalindustries as the support, the rural environment and its typical ecotourism resources for eco-tourismas the concept of rural tourism an attraction activities. Nowadays, in the background ofglobalization, informatization, networking, ecology, rural tourism planning and reasonabledevelopment becomes more and more important. At present, rural tourism has become the commonfocus of planning of local government and academic circles, but most villages have no overalltourism planning and tourism planning, the blind development and repeated construction notreasonable phenomenon is serious, the planning level needs to be improved, planning withoutqualification. Study on regional tourism planning is relatively weak, often has the theory is notcomprehensive, problems of the planning system is not complete, so that the rural tourism planningand the lack of operability.Harbin City, rich rural tourism resources in A Cheng District, the geographical position issuperior, is a typical representative in Heilongjiang province. But A Cheng of current rural tourismdevelopment planning is still in the initial stage, the development and utilization of rural tourismresources not get, goal orientation is not accurate enough, widespread phenomenon of blinddevelopment, the main reason is the lack of a set of scientific, effective development plan to guide.In this paper, taking A Cheng District of Harbin city as an example, a positive response"beautiful country", conducts the research to the A Cheng area of rural tourism planning. The mainresearch contents and conclusions are as follows:First introduced the research background and research significance, overview at home andabroad on the problem of rural tourism planning and research, summed up the existing ruraltourism planning in China at the present stage of the problems and research ideas presented papers.Secondly, to analyze the background of the development of rural tourism in A Cheng area.Detailed description of the macroscopic background of Harbin city and the A Cheng area, based onthe evaluation of A Cheng area of rural tourism development in the internal conditions and externalenvironment, SWOT analysis of the development status of A Cheng District Rural Tourism, ruraltourism resources in A Cheng area classification analysis and evaluation, and then analyzed the tourism market. The A Cheng district rural tourism development strategy is proposed, and the last,in the long-term target, respectively summarizes. The four types of Agriculture Park and resourcebinding zoning, draw the conclusion: Harbin city is rich rural tourism resources in A Cheng area,the ecological environment is good, the geographical position is superior, more characteristics ofvillages, has a high value of tourism; tourism resources A Cheng is divided into7main classes,10subclasses,19basic types rural tourism resources, found A Cheng most of them belong to level twoor three grade, four grade is relatively less. Rural tourism resources abundant, developmentpotential is big; the natural scenery and the agricultural science and technology, history and culture,folk customs of harmony, combination of resources; agricultural high-tech dominant, formed thescale of agricultural, animal husbandry products deep processing enterprises; location advantages,the advantages of prominent climate. According to the urban economy, leisure experience,ecological tourism, culture, science and technology, four types of Agriculture Park, the A Chengdistrict rural tourism industry chain formation. According to the survey, carried on the summary tothe appropriate development of rural tourism characteristics of villages and zoning and planningdesign. At the same time, according to the various villages planning tourism image, characteristicsand advantages of the publicity, A Cheng District Rural Tourism slogan.Finally, illustrates how to strengthen construction of ecological construction support andsecurity system of rural tourism in the A Cheng area, to provide a powerful guarantee for thedevelopment of rural tourism in A Cheng area.