SHDQ Group Strategy Planning Research

Since the21st century, the international competitiveness of large-scale equipment manufacturing enterprises has improved dramatically, but the gap still exists between the Chinese manufacture and world-class enterprises, which are mainly due to unclear development strategy, lack of independent innovation and poor motivation mechanism. A group of successful homeland large-scale equipment manufacturing enterprises, who is able to compete with world-class players such as Siemens and GE, are urgently needed.This dissertation uses SHDQ Group (Shanghai Electric) as research subject and focuses on three key factors of strategy orientation, selection and implementation. Starting with the analysis of the company background and strategy planning, three tasks are poorly executed (self-orientation, development target and development strategy). By applying some strategy planning tools, Internal and external environment analysis, Five Forces, SWOT and benchmark management, the strategy research was strengthen, core business was determined and the next development step was fixed. Furthermore, by advancing and supporting the company’s strategic objectives, this dissertation has also brought out some effective guarding measures.As the result, this dissertation helps SHDQ Group to foresee its market situation more clearly and realize its advantages and core business. The dissertation could be a valuable research for the company in the future.