Research On Magnetic Effects Of Brand Based On Attractive Quality

During recent years in China, brands of enterprises haveachieved exciting results, causing a large number of internationallyrenowned brands. These enterprises are also increasingly focused onbrand building and managing. As a specialized investment products,brands can being huge benefit to their enterprises. However, there isstill a huge gap between brand in China and international famousbrand in the aspects of construction and influence, this is largelycaused by the quality of the product or service.For enterprises, product or service quality is the soul of itsexistence. How to improve the quality to enhance marketcompetitiveness, become the problem our country enterprise urgentlyneed to solve. The paper cited Japanese quality management masterNoriaki Kano’s theory of attractive quality, through the two ways todefine the atractive quality value, calculated the relationship betweenthe magnetic field effect and atractive quality value and obtained byempirical research on the related catering industry, finally putsforward some countermeasures for building attractive quality toimprove the brand’s influence.