Study On Forest Products Logistics Financial Model

The forest product resources of our country are very rich, the flowers and plants nursery stock industry which has been hailed as a "sunrise industry" arises at the historic moment, and rapid development. However, the enterprises of flowers and plants nursery stock are mainly small and medium-sized. Because of their special industry, poor credit environment, lack of collateral and so on, the financing difficult problems come to light. At present, logistics financial is a new type of cross-industry comprehensive logistics service mode, the application of logistics financial in the field of industrial products has proved to be a great success, which provides a good solution for logistics financial development in flowers and plants nursery stock industry. The logistics financial integrate logistics and financial effectively, providing customers with logistics service which integrated logistics, cash flow and information flow, which is the inevitable trend of development of the logistics industry in the future. Therefore, it is high time to make logistics financial services model be used in the field of flowers and plants nursery stock, to find the combining site between the flowers and plants nursery stock logistics enterprises and financial institutions, to help the financial institutions to avoid risk effectively, but also to make the flowers and plants nursery stock logistics enterprises solve the financing problems at the same time. It is a reality requirement to innovate the service mode of lowers and plants nursery stock logistics and achieve sustainable development of financing.Based on the analysis and summary of the existing research results at home and abroad, the related theory of forest products and logistics financial and game theory, combining the characteristics of the flowers and plants nursery stock industry, the author aim at analyzing the feasibility of developing logistics financial in flowers and plants nursery stock industry, designing the innovative mode of logistics financial, and finding the implementation approaches for the innovative mode of logistics financial. In this way, the new avenues of financing for flowers and plants nursery stock enterprises will be open up, which can accelerate the pace of the new rural construction. Main emphasis in this paper are the following three parts:the first part, the external environment has been analyzed which is the flowers and plants nursery stock logistics financial development relying on, and it includes system environment, technical environment and market environment, and a conclusion has been made that our country have the necessary condition to improve the flowers and plants nursery stock logistics financial services. The second part, the objectives and principles has been put forward for developing the flowers and plants nursery stock logistics financial. Based on the analysis of each participants gains, establish the dynamic game model to prove that only when the third-party logistics enterprises to participate in the flowers and plants nursery stock logistics financial, can the business achieve "win-win". The third part, by analyzing from three angles which are the flowers and plants nursery stock logistics financial customers, service providers and the macro environment to conclude the measures of improving and perfecting themselves, finally a implementation approach has been put forward for the application of flowers and to the innovative mode of logistics financial.