Zhejiang Dahua Company Marketing Strategy Research

Over the past10year’s rapid development, Dahna Technology Co.LTD has won " nationalsecurity manufactures of duopoly", that is mean two manufactures dominate the most part or allof the security industry market.In the fierce competitive environment, Dahua should set upsome scientific, systematic short term and long term marketing strategy in order to maintainsteady development.This paper study on Dahua Technology Co.LTD， adopted literature review\caseanalysis,chart analysis,field investigation methods, starting from the basic strategic theory,through the combination of theory with practice, make use of differentiation strategy，using theporter five model、SWOT、PEST、CPM matrix analysis method，analyzing external environmentand internal environment，listing the advantages and disadvantages of the company，thecompany’s competitors and the competitive position of industry, analyzing BCG matrix, providesthe reference for making,implementing, adjusting marketing strategy. analyzing the currentstrategy of Dahua Technology Co.LTD, inducing the current problems of the company，analyzingthe reasons of the problems， developing some new marketing strategy， and proposescorresponding solutions in the implementation of new marketing strategy, exiting risk in thedaily management of company, and put forward some corresponding measures to the risk may beencountered in the new marketing strategy.