The Research On Strategy Development Of SDGD Company

SDGD is a company in Shandong Province, It’s main business is to transport natural gas by pipelines. In recent years, whole natural gas market grew rapidly,but the market share of SDGD was declining continuously. This article take SDGD company as the object of study, in the invettigation and in the grasping material foundation, unifies own managerial experience,and draws support the strategy theory the instruction,has carried on the system exhaustive analysis to the SDGD company’s strategy.It Focus on the research of the situation and trend of development in shandong regional market,and the problem that SDGD company exposed in the market environment. Using both theory and practice draws up the strategy which can ensure the realization of the company vision and missionSDGD company facing external opportunities:national and regional economic stability growth, the investment increase, the demand growth, industrial investment, market and layout policy support, national economic demand of rapid growth in the scale of development, conforms to the social consumption concept, conforms to the social and environmental protection and energy saving concept, industry chain technology continues to mature, industry standards and regulations gradually perfect, the industry structure gradually independent industry, security industry technology level increased significantly, industry supporting application domain expands unceasingly. SDGD company is facing many threats at the same time, mainly in the following points:the economic environment influence, strong policy sensitivity, substitute products, the industry competition is becoming increasingly fierce, the natural gas resources dwindling, rising cost,being difficult to quit.SDGD company internal strengths:excellent production equipment, advanced technology, good financial situation and operation management ability, strong brand influence, excellent company senior management team, ability to apply technology etc. SDGD ompany internal Weakness:capacity isn’t enough, production is higher risk, human resources management idea is backwardness, regional marketing team needs to be further perfect, technical team needs strengthen,and so on.According to SDGD company real situation and by means of "SWOT" and other analysis tools, this article draws up that growth strategy.should be the development strategy of SDGD company,and carry on exhaustive analysis for the realization method to ensure the healthy growth and operability, so as to guarantee SDGD company can realize sustainable development. In addition, because study on SDGD company development strategy is the first time to be a single object of study in Shandong natural gas pipeline industry, and this article propose to build Jinan-Qingdao pipeline and cooperate with other companies in the industry chain. So it has a great application value to SDGD company, and has certain reference significance to other associated companies.