Earnings Promotion Strategy Research Based On MM Platform Of Aspire Company

In2009,China Mobile based on the integration of industry chain, launched its mobile application store Mobile Market (mobile application store, known as" MM"), became the world’s first mobile application store development and operation of the by the operators. Guangdong Mobile together with Aspire companies responsible for "MM" platform construction has broad development prospects. Aspire company responsible for the project’s platform build, developers introduced, platform operations, client development work. Face challenges, mobile application shopping malls faced profit pressure. Construction "MM" platform gains mode single and limited earnings growth. With platform business opportunities, bring advantage to find ways to improve earnings.Based on contingency theory and empirical studies, study aspire company mobile application shopping malls Division, analysis income problems base on MM platform,propose specific programmed to diversify operations. The first programmer, MM-based platform development exclusive software.The second programme, charge to the advertising business.Mobile Assistant is the strategic product of China Mobile for promote data services of mobile business Hall in the provinces to provide convenient-MM number of application platform has been developed to a certain base, running ads mode to try advertising platform of the share of proceeds.Based on strategic marketing alliance theory and empirical research, offer a cooperation proposal to mobile phone manufacturers, content providers and distributors. We can build mobile applications shopping mall for mobile phone manufacturers. We can provide tools for content providers. We can provide mobile remote testing service for developers.Aspire in the shares of the company include Merrill Lynch, HP and Vodafone, but its60%shares vested in China Mobile. Aspire company main income from China Mobile, is not a fully market-oriented company. Hope that through this study will start to explore diversified the road of development business expansion. Earnings Promotion Strategy Research Based on MM Platform of Aspire Company, want the company to transition to a market catalyst effect.