A Case Study On The Opportunity And Challenge Of Pocket Shopping Development

This paper mainly research the mobile e-commerce enterprises and domestic well-known “Koudai shopping” from the dependence of traditional e-commerce platform of mobile e-commerce product development process of mobile electronic commerce has become a complete ecological system platform, combined with the enterprise strategic management theory, in this case analysis, in order to find help other mobile electronic commerce enterprise to market competition strategy, and how the entity enterprises to grasp the development opportunity of mobile e-commerce.The main research method is based on the “Koudai shopping” and related enterprise insider interviews, documents and writings of Internet related research, data collection and collation, access the key data of“Koudai shopping” in business development and transformation process as well as a landmark event, through the discussion of theoretical system of strategic management of enterprises to obtain the final conclusion.The main results of the thesis is that how to keep a favorable position in the fierce competition of “Koudai shopping” mobile e-commerce industry, grasp the development opportunity of mobile e-commerce industry, these beneficial experience can help the other mobile electronic commerce enterprises to adapt to the current competitive environment, to find a suitable enterprise development path.In addition, through the study of the case itself, can understand the current status of mobile electronic commerce industry, judge the future direction of the industry, the application of mobile e-commerce transformation and entity enterprises to develop mobile e-commerce has the reference significance.