XX Enterprises IWOM Analysis And Planning Program

The number of global Internet over1。9billion in2012, the Internet is changing our habits and quality, a huge number of Internet users generate a large amount of network business opportunities, consumer habits on the network to get goods, more and more peoplestart shopping network。The process becomes more and more shopping online shopping makes it simple, stay at home can learn a variety of products, and can be easily purchased through the network to the daily need products。XX marketing sales network mainly cheap clothing and shoes, can be said to have a place in the market for current businesses, however, due to the transformation of other online shopping mall, imitate, and entry of new competitors, the enterprises are facing a lot of competitive pressure。Therefore, for XX enterprises, need to pay more efforts to enhance the influence of its own network marketing, strengthen the core of the enterprise itself。Word-of-mouth marketing, the difficulty lies in how to build word-of-mouth marketing system, a change in the traditional network marketing advertising。Single route of transmission, the establishment of the marketing team that can interact with consumers。The focus of this study is:by building word-of-mouth marketing team enough interaction with the consumer to create a good consumer reputation, and it quickly spread on the network media, to further enhance the brand influence expansion visibility and recognition, so as to promote better corporate sales。...