The Study Of Marketing Strategy Of Gansu Provincial Sports Lottery Management

Sports lottery industry in the country is a development plenty of room for new industries, the past ten years, the sports lottery to raise a large amount of the Community Chest, an important support for the sports industry and the development of public welfare. With the rapid development of the economy, the increasingly strong demand for people to Fitness, triggering the demand for sports lottery, but subject to varying degrees of sustainable development of the sports lottery hinder development lags far behind the reality of the need to actively develop Lottery industry, sports undertakings in China as well as related industries will be bound to have a positive impact.Gansu Provincial Sports Lottery Center as the managers of sports lottery in Gansu Province, Gansu Province will actively promote the development of sports lottery. The sports lottery issue in Gansu six years in the care and under the leadership of relevant units, due to the strong support of the government departments at all levels and the active participation of the masses, through the joint efforts of the workers of the province’s sports lottery, provincial sports lottery management system has establish a sports lottery market basically formed, the sports lottery Brand initially been established, the management level and quality of personnel is increasing. Gansu Province Sports Lottery scale is still far behind other provinces, and therefore must take the appropriate marketing strategies to the development of sports lottery industry.In this paper, the actual situation of Gansu Province, to learn from the advanced experience of foreign lottery sales, marketing management theory and methods on the basis of a comprehensive analysis of the current status quo of the Gansu Provincial Sports Lottery Center, and made a market analysis, to Gansu Province Lottery The center of the future development of the theory and practical guidance and advice.The content of this article is divided into to eight parts, the first two parts is the introduction and the theory behind the two divided into content analysis and lay a solid theoretical foundation; The third part is the basic situation of the Gansu Provincial Sports Lottery Center; fourth part is the focus of this article, a comprehensive analysis of the market environment of the Gansu Provincial Sports Lottery Center analysis, including the analysis of the following four areas: domestic and international sports lottery trends, market environment in Gansu province, market competitors, Gansu Lottery situation. Applications common in that part of the PEST, five forces analysis common analytical tools, a comprehensive and thorough analysis of the market environment of the Gansu Provincial Sports Lottery Center, has also become the basis for a back problem-solving; fifth part of the Gansu Provincial Sports Lottery Center marketing the problem and cause analysis, pointed out that part of the Lottery’s not clear where the problem lies; sixth part is the fifth part of the problems and proposed marketing strategy; seventh part of the concrete steps for the implementation of these strategies; final part of Conclusions and Prospects.