Optimimization Of The Performance Appraisal Sysytem For Telecom Companies

With3G mobile services launched in recent years, the three major telecom operators gradually move to a full-service operation stage. The overlapped of business with each other has made the competition between operators became more and more intense. How to tap their own advantage to gain a leading edge in the competition has become an issue for every manager of the operators. Associated with the human capital has gradually become the source of the core competitiveness, and this issue transformed into how to tap the potential of human resources of enterprises, the most effective method of promote and motivate employees is performance appraisal, and scientific and effective setting of individual performance goals are built on the basis of inheritance and decomposition of organizational performance. In other words, the realization of organizational performance is the starting point and fundamental purpose of the individual performance. And then, the answer of this question eventually settled into the performance appraisal system, which includes organizational performance and individual performance.At present, more and more telecom operators began to use the Balanced Scorecard to performance appraisal, but many problems has exposed in specific applying and operating process. And the reason is two-fold, the first is blindness in introduction of the Balanced Scorecard, the second is telecommunications operators can not be able to apply the balanced scorecard individualized. Therefore the main content and innovations of this paper focused on two systems. First the paper reconstructed the Balanced Scorecard performance appraisal system by adjusting the dimensions, including remodeling financial and customer dimension, and adding a new dimension of innovation. Second author built the performance appraisal system’s comparative dimension for telecom operators for telecom operators. By researching the development trends of performance appraisal and characteristics of the telecom operators, this paper built the index system, which can provide reference for the selection and evaluation of the performance appraisal system for telecom operators, to evaluate the performance appraisal system of telecom operators.