Study On Development Status Of Overseas Service And Strategy For Terminal Products Of Huawei

Along with the terminal products technology and market rapidly development. It has become an indispensable part of human communication, and even more rooted into people’s lives. Terminal market will go on flourishing, but competition also will fiercer than ever. Product homogeneity, to make terminal enterprise creates their terminal brand. What getting terminal service advantage is necessary choice to get customer satisfaction. Huawei is one of enterprise earlier to enter the overseas terminal market which also the most successful one in both domestic and foreign terminal service. So I choose Huawei overseas terminal services as research subject that is of great value for reference and Complementary with regard to the field of overseas terminal services.By analyzing Huawei terminal services current situation in domestic and overseas development to study their differences. Then we also analyze overseas terminal service and to know well its status and situation. Finally, I analyze advantages and disadvantages of Huawei terminal services, we summarized Huawei’s advantage that it has rich experience, good management, and enterprise culture as well as excellent oversea platform. But it also shows its some weakness in Process integration, technical platform construction, service innovation so that it also will be a great obstacle. And then I combine with theory knowledge of what I learned, to make a study of Huawei terminal service’s strategy and specific measure. Firstly, don’t blindly copy, there need to make reasonable strategies, effective measure, build standard process and complete after-sale system if following himself development. Moreover it will make terminal service efficient operation based on advanced management; finally it should make great efforts to achieve minimization of service cost. It play a key role in the whole development that it has strategic vision and the ability of management and innovation as well as its execution fostered by the strong corporate culture.Through knowing about terminal background and other information, as well as the case analysis of Huawei terminal services. Based on this, there are summarized that Huawei overseas terminal services strategy-making and implementation process. At the same time, I quoted management knowledge what I learn. There are the methods of management, PM, service management, services marketing, competitive and cooperation model and combine with my practice personally. So I would like to make the following proposals:from scientific management, after-sale system, service concept, and cooperative strategy, cultural differences. If we make it as research summary of current terminal service, it will helpful to take further improvement of Huawei terminal services, and work out scientific and reasonable service strategies for domestic terminal enterprise, And offer correct management thought, and even we looking forward to push the field of oversea terminal service research development.