The Marketing Strategy For Tibet Tuff Business

This article is trying to propose a feasible marketing strategy for tuff business in Tibet market. At first, the formation, characteristics, components, physical and chemical properties of the tuff will be introduced. Readers could understand how the tuff could be used from our introduction. Then, we will look into the deposit capacity and the market potential of tuff in Tibet area. The market potential analysis consists of two parts:the current status of tuff product market and demand forecast of tuff product in Tibet area. The article will be concluded with our proposals based on our research.Based on Tibet government regulation, the economic situation, technology availability and social environment, we focus our analysis on market demand, demand levels and the time needed for production to understand current market situation. The first, we are trying to identify the requirements of tuff as building materials, agriculture manure, industry materials et al. The second, we are trying to understand the specific requirement of the tuff product from different customers. At last, we provide an estimation of time needed for producing different tuff products. In the market demand forecast analysis, we will look into the market capacity of different product portfolio, price changing trend and tuff production trend in Tibet. By comparing with developed area and at the same time accounting for the development program in Tibet area, we will analyze the capital needed for business establishment and expansion, raw material cost, profit margin and the upgrade of tuff product etc.Based on our market research on current market and demand forecast for tuff products, we work out our marketing strategy for promoting tuff product in Tibet area by applying4P theory, including product strategy, place strategy, price strategy and promotion strategy. Product strategy should put emphasis on building Tibet tuff brand, enhancing product and service quality; arrange produce portfolio strategy according to different customers and requirements for tuff products. Place strategy should choose appropriate marketing channels for different tuff products to approach different target customers providing convenience and availability to the customers; set up sound management systems accordingly to make best use of those marketing channels. Price strategy should design different price of tuff products according to different tuff products and product quality, as well as the relationship between the market demand and production capacity. Price strategy should apply rebate policy on different time of the year and customizing rebate plan for specific customers aiming at steadily development of the market and grow of the business. We analyze the advantages, disadvantages, threat and opportunities of the development of Tibet tuff products; according to the marketing promotion strategies, we propound six marketing strategies for the development of Tibet tuff business.