| With the development of3G services, Competition in the communications industry in China becomes more and more intense. China Mobile, China Telecom and China Unicom, give full play to their respective advantages, strengthen the communication network construction, build3G channels, and increase the numbers of3G users. The pattern of three races gradually formed. Faced with fierce competition in the market, For C Telecom Company Telecom it will be of strategic importance that how to seize the opportunity to play to their strengths and compensate for their own weaknesses in order to make the e surfing business marketing strategy.This article is based on the theory of marketing, using SWOT analysis and marketing mix strategies and other tools, analyzing C Telecom Company macro marketing environment, micro marketing environment and the company’s actual operating conditions, From considerations of the company’s strengths, weaknesses, opportunities and challenges, writer Proposed development strategy for C Telecom Company. Finally, by building a strong brand, target market segments, writer obtained e surfing business marketing mix strategy for C Telecom Company.In the face of fierce market competition, C Telecom Company needed to solve some of its own situation that the marketing concept is lack, marketing system is not perfect, staff fighting and execution are not strong. C Telecom Company also needs to change the mode of development of the mobile user, takes the customer service as a marketing focus of the work. In the current strong user development, C telecom companies should seize the current opportunity, develop user continuously and rapidly, gain a competitive advantage in the fierce market competition.In this paper, the e surfing business marketing strategy for C Telecom Company is the results of Specific operating conditions and related theory. It has important practical significance for the production and operation of e surfing business in C Telecom Company. |
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