The Influencing Factors Survey Of The Satisfaction Of Farmers To Join In Famer Specialized Cooperatives Of Chengdu

Farmers’ professional cooperatives have important practical significance for the crack of the problems about agriculture, village and peasantry and to develop the rural economy. Chengdu, which was determined as urban and rural comprehensive reform pilot area by the State Council in more than eight years, has accumulated a wealth of experience and achieved great effectiveness on the development of rural economy and rural specialized cooperative economic organizations, however, there are a lot of problems for the development of farmer specialized cooperatives in Chengdu that include low enthusiasm of farmers to join cooperatives, weak sense of ownership, and excessive dependence on the Government’s support. Therefore, it has important practical significance to discuss the key elements of mobilizing the construction and development of professional cooperatives took factors that affect farmers’ professional cooperative satisfaction as the research object. It also has a certain reference value for the other local development the new rural cooperative economy, enhances the farmers’ professional cooperative satisfaction.Firstly, by reading a lot of literature and internet material of farmers’ professional cooperatives, as well as taking participation in the innovative mode of operation of rural collective economic experience and countermeasures research project (World Bank technical assistance of China’s economic reform to implement the project [TCC5research]) group in Chengdu, I know the effectiveness of the development and difficulties of the farmers’ professional cooperatives in Chengdu. Seconding, a theoretical framework of the empirical research is build on the basis of a literature review and analysis, and the satisfaction questionnaire is designed. Last, though the SPSS software for analysis of the impact member satisfaction factors, and this paper focus on the use of factor analysis and multivariate logistic regression analysis of binary.The study found that government factors are the most important for the member satisfaction, followed by service factors, income factors, management factors, individual factors. The government factor are relief assistance and capital subsidies, service factors are mainly for members of cooperatives to provide free technical training and production, Income factors are mainly embodied in the cooperative financing for members and members to participate in the way of share out bonus, Management factor is mainly embodied in the cooperative management whether democracy and who is the leader, individual factors is mainly members age, culture, and he is management staff or not. Based on the above findings, this paper put forward policy recommendations from the perspective of public policy, respectively, from the five aspects of the individual aspects of the revenue side, government action, government policy, cooperative management services.