The Research Of CMBC Shangdaitong Business

With the rapid development of China’s market economy, small and micro enterprises have become an important part of our economy. And it has an irreplaceable role in promoting economic growth, increasing employment opportunities, promoting scientific and technological innovation, and maintaining social harmony. However, the shortage of funds directly affects the survival of small and micro enterprises and bounds the development of small and micro enterprises. The problem of financing has become the bottleneck of the healthy growth of small and micro enterprise. How to solve the financing difficulties of small and micro enterprises, to promote and safeguard the healthy and rapid development of small and micro enterprises has become the people’s livelihood, the urgent need to address the major issues.In the external competitive pressure and internal power driven by profits, commercial banks have also begun to test the water financial business of small and micro enterprises. Facing the current financing situation of small and micro enterprises and considering the important position of small and micro enterprises in the national economy, the huge capacity of small and micro credit markets, interest rate marketization and national policies and other factors, the Minsheng Bank actively carry out small micro finance business and launch shangdaitong for the financing of small and micro enterprises. The main features of shangdaitong business are opening up the market by districts, taking the merchant credit, establishing credit factories, the implementation of the guaranteed loans. And it has achieved good development in terms of business scale and the non-performing loan rate, guarantee structure, upgrade financial services.On the basis of introduction of Minsheng Bank shangdaitong, it summarizes the successful experience of the shangdaitong financing support to small and micro enterprises:the transformation of ideas and awareness to support the development of small and micro enterprises, change business development orientation and promote structural adjustment of customers, vigorously promote the innovation of financial products and make the credit products tailored, break the mortgaged property and carry on the innovation of credit guarantee mode, optimize the credit process design to improve the ability of credit services. These experiences have an important inspiration and reference for other commercial banks. Of course, shangdaitong is not plain sailing in development and also will encounter a variety of problems, such as the high degree of dependence on the district, information asymmetry of guaranteed loans, tight liquidity in the banking, team members not form a complete set, customer potential value not fully dig, intensified competition trend, imbalance of regional development.In order to promote the shangdaitong development better, it put forward countermeasures and suggestions to improve it:strengthen the selection and management of the business district, increase the couplet surety scrutiny, to fight for policy support of the CBRC, to coordinate the planning of human resources, strengthen customer value comprehensive development, take the path of differentiation development, co-ordinate the coordinated regional development. It not only has important strategic significance in Minsheng bank’s own development, but also has a profound significance to solve the small and micro enterprises financing difficult problem, to explore small and micro enterprise important value and promote China’s economic.