Research On Developing Strategy Of Anqing Urban Construction Investment And Development Company

State-owned urban construction investment company (hereafter referred to as city investment company) is born out of the new round of government investment and financing system reform in which the state council urged local governments through the company to undertake the relevant function such as Urban construction investment and financing rather than involved in involved in the construction of urban infrastructure directly.Most of the city investment companies in China nowadays belong to the business unit or state owned company which is not the company with profit ability but is the particular market management with the nature of the government. The company owns no physical and actual assets run depend on the government injection of assets, equity or funding to debt financing, raising money for local urban infrastructure.The country successively issued a series of documents such as the issue on strengthening the local government financing platform company management no.19in2010by the state council since June2010so as to make more demands of financing platform like state-owned investment company as well as step up monitoring and control for the debts of state-owned city investment company to control the violation of local government finance.The article focuses on the outside environment of Anqing city urban construction investment development (group), including macro environment analysis, medium environment and industry environment, systematically analyzed the reality of the macroeconomic environment, industry of the regional economy policy legal environment, etc.The article, including company in the course of evolution, corporate governance, organizational structure, human resources, operations and financial condition, describes the internal environment of the Anqing city urban construction investment development (group).The article induces the opportunities and threats, advantages and disadvantages as well as builds the SWOT analysis model of the Anqing city urban construction investment development (group) corporation based on the analysis of the external environment. Then conclude that the urban construction investment development (group) company strategy by comprehensive analysis of SWOTOn the basis of the above analysis, this paper studies the company’s development direction and strategic positioning of the Anqing city urban construction investment development (group) deeply and systematically. Determine the overall strategic objectives and detailed planning of the company to put forward the company development strategy explicitly.The article brings forward some concrete solutions to five aspects, including the policy support, the organizational structure, the investment and financing support, the human resources management and the enterprise culture, as proposed to ensure the strategic purpose of the company.