Study On Development Strategy Of DH Hospital

With the continuous development of China’s market, medical system reform unceasingly thorough, private hospitals in China despite the strong pressure of public hospital, management, scale, the overall technical level than the public hospital, but its cost control, personalized service, specialty and competitive advantage will gradually appear. Facing the increasingly fierce market competition environment, how to build the core competitiveness of their access to local competitive advantage of private hospitals, private hospitals have become the thinking and work hard to achieve the problem. Many private hospitals began to introduce the theory of enterprise strategy management, from enterprise management experience, such as cost accounting, performance evaluation, human resource management, financial management, improve the management level of hospital. Private hospitals in China can be divided into two kinds of situation, part of the private hospital is the hospital by the original state-owned enterprises restructuring, the strength of the management system reform of the original set of procrastination, efficiency is not high, not enough, resistance. Two are private hospital management of private capital investing in the lack of long-term planning, operation and management of short-sighted. Strategic management because of its important role in the acquisition of core competitiveness of enterprises, is not only necessary, private hospitals like enterprises management also must learn deep, fumble ceaselessly, build strategic management system of their own.In this method, SWOT analysis method, the Potter five forces model respectively on the DH private hospital in which the external macro environment and competitive environment were analyzed by using PEST analysis, aimed at the DH hospital management environment thorough grasp, to help the private DH hospital to grasp the opportunity, be alert to potential threat. At the same time, further analyzing the internal situation of private DH hospital. Compared with the regional hospital to find the advantages and disadvantages of its own. The above analysis of DH private hospital general should adopt the development strategy based on the growth type, centralized competitive strategy, and carry on the subdivision market penetration, and constantly develop new market segments. Implementation of appropriate strategies from the personnel management, process service, financial management, marketing management and other specific aspects of the overall strategy for hospital support. In order to ensure the smooth implementation of the strategy should be to mobilize resources to human resources, financial resources, technology is necessary, integration of organizational change management style. And plan accordingly, timely feedback information through the budget, performance evaluation and other means, constantly adjust the deviation, to achieve strategic goal. At the same time, also hope that some suggestions which can in a similar private hospital conditions and the reference value.