Investigation And Research On Construction Of Mind Identity System Of Sichuan Impression Group

Mobile phone retail enterprises is an enterprise which came into being, a product of technology and the times. Since1987mobile phone products enter into the Chinese market, it has been from a luxury goods into ordinary mass consumer goods, and have become an essential communication tool in people’s daily life. Meanwhile, the development of mobile phone retail enterprises have been from the explosive growth of the outbreak10years ago to the slow development and competitive white-hot stage. Large and small mobile phone retail business is slowly growing, including the smaller mobile phone retailer and the network electricity supplier with the development of the Internet age who taken B2C channel sales model. All of them are trying to occupy a place in the mobile phone market, But if you want to stand in the brutal competition in the mobile phone market and have made great progress, retailers are not only focused on the development of marketing tools, Because the phone product homogeneity trends are becoming evidently, and the main consumer groups are also changing, Today’s consumers in the choice based primarily on the time of purchase by services and protection retailers can provide,the competition of such enterprises is no longer just the product of competition, more competition in the corporate services and image. So the mobile phone retail enterprises started the image of war is imperative.Three decades of reform and opening up to promote private enterprise of such a new thing the rapid development, today they has become the basis of the national economy and an important part of the socialist market economy, has been an important force to promote the development of social productive forces. From the perspective of the development of media communication, We have entered the new media age-’We-media’, everyone is media, As individuals, the right to speak is in becomes larger. The generation of smart phones let This feature highlights, The public more closely linked with the network media and no limit of occasions, Enterprises should be more cautious in the image of the organization-building, should be more comprehensive and carefully, to be able to escort the smooth operation of the enterprise.Human is great because of dream, Corporate is excellence because of culture.The mind of enterprise is not only the soul of the corporate culture but also is a manifestation of the enterprise’s core competitiveness, The corporate philosophy is not solidified, It is dynamic and varies with many factors change.so it is particularly important to study the Mind identity recognition system, in the context of the new era.This study basics on understanding the theory of the mind identity recognition system, In the context of the summary of the characteristics of the market of the mobile phone market, Depth investigation of Sichuan impression Group (hereinafter referred to as the impression Group) image of the organization construction of the mind identity system through questionnaires and interviews, learn about the problems that it exists, And then from the point of design of the corporate mind identity, import, of the corporate mind identity, recognition of the corporate mind identity, and evaluation test f the corporate mind identity, analyzes the issues, and to make relevant recommendations, I hope through research and analysis, be able to make recommendations.to create a more suitable corporate mind identity for the enterprise, enhance their credibility in the industry, enhance its visibility, and win more recognition, eventually bring more profit, The conclusion that the proposal hope to be able to provide reference to similar enterprises in the image of the organization-building. But the current research focuses on the theoretical aspects of corporate mind identity recognition system, studies conducted from the practical operability of the angle is relatively small, for private enterprises are more few and far between, reference to the information and data of standard weights are insufficient, And sampling of the study because of geographical is not comprehensive enough coverage in the course of the study and other issues, So this is still a lot of inadequacies.