Analysis Of Garment Enterprise Micro-blog Marketing Method Which Is Based On AISAS Model

With Internet more and more popular in the modern life, and Internet soaked into every aspect of life. Apparel internet market is in a rapid pace of development occupies an increasingly large share of the entire e-commerce transactions, and with the further development of the information technology and people gradually developed a huge potential consumption concept. Gatheredby social media on the Internet, wet marketing era is coming, the clothing enterprise micro-blogmarketing is an important medium being recognized. In China, the micro-blog market is not highly competition. From foreign to domestic, the enterprise micro-blog profit model just started. The garment enterprises in China contributed to the micro-blog marketing to achieve earnings is need to be discussed, and it also in the process of exploration.Since Twitter detonate the concept of micro-blog, the micro-blog was explosive development in China, Chinese enterprises have also entered the micro-blog marketing era, micro-blog notonly enterprise closely, but will also change, influence and transform the business community. As social media on the traditional marketing pattern produces huge impact the visual performancehas been proved by huge practice.This article aims to research enterprise micro-blog marketingmodel. Summarizing theories and methods, and analyze the status quo, and the characteristics ofcontemporary clothing enterprise marketing. To propose countermeasures for the problems that combined with AISAS network consumer behavior model to build clothing corporate the micro-blog marketing strategies system. To analysis clothing enterprise micro-blog marketing characteristics and maximize the benefits for the garment enterprises by practice.Arrangement of contents, I read through the large number of documents, in the first outlinesthe definition of enterprise micro-blog marketing and research status, then analysis of the valueof the clothing enterprise micro-blog marketing. Secondly, combination of the clothing enterprise marketing characteristics and the consumer behavior model is introduced into the clothing enterprise micro-blog marketing AISAS Internet era. To plan the strategy of clothing enterprise micro-blog marketing. Emphasizing micro-blog marketing of clothing enterprises should pay attention to consumer psychology and behavior to the interests of consumers as a starting point. Finally,by practice and proved enterprise micro-blog marketing for the clothing enterprise benefits worth sufficient attention. The author tries to use the theory of consumer behavior, a network of integrated marketing theory, and combined with the research, micro-blog operation practice, summedup a lot of enterprises marketing effectiveness analysis of micro-blog, comprehensive use of quantitative and qualitative methods to complete the garment enterprises micro-blog marketing implementation. Finally on the subject of marketing summary of recommendations, and pointed out the future research direction.The research for this article: base on clothing enterprise micro-blog marketing model basedon AISAS consumer behavior model.To construct a set of suitable for garment enterprisesmicro-blog marketing strategy system, for clothing enterprises develop micro-blog marketingplanning provides the application mode and method.