The Exploratory Research Of Micro Blog Marketing And Republic Relations In Business

With the continuous progress and development of science and technology andthe Internet, new forms of media appear thick and fast. From mobile media, digitaltelevision to the micro blog, all of these media forms have greatly influenced andchanged the way people work and live. Over the past ten years, the way peoplecommunicate information has greatly changed. As an emerging social media, microblog has grown rapidly and attracted a large number of users with its short,convenient and quick characteristics. It has been widely applied to every field ofmarketing public relations, such as promoting the brand concept, marketing products,establishing corporate image, carrying out the custom service and so on.It is in this context of times that more and more companies choose micro blogfor marketing public relations, expending channels of foreign communication,narrowing the distance with consumers, establishing a good brand image, improvingenterprise’s reputation and popularity and turning their potential consumers intoreality, so as to enhance the marketing effect. But,for now, enterprises use micro blogto market public relations still in the stage of development, the research about usingmicro blog for marketing republic relations is not much, moreover its theory systemneeds to be further strengthened, therefore, the exploration and research of marketingpublic relations have certain necessity and practicability.Starting with marketing republic relations on micro blog and its relevanttheories, combining the situation and application type of marketing republic relationsand the comprehensive analysis of the application value of marketing republicrelations on micro blog, this paper summarizes the principles and specific applicationstrategies that enterprise should abide when they marketing their republic relations onmicro blog and expects to achieve the purpose of guiding enterprise to marketpublic relations on micro blog and improve marketing effectiveness.This paper can be divided into5chapters. First of all it comes up with thebackground and reason of studying marketing republic relations on the micro blog and the influence of social media for marketing republic relation. The second partanalyses the characteristics of micro blog and the current situation of the developmentof enterprise’s micro blog as well as in-depth analysis of media value, brand value,customer value and marketing value. The third part points out the existing problemsof micro blog marketing through the comparative study of marketing republicrelations on the micro blog and other social media channels of marketing republicrelations. Combined with different stages of marketing public relations on the microblog, the forth part puts forward concrete strategies for every stage. The last part isthe conclusions of this thesis.Even the research for micro blog and micro blog marketing has been a hot issue,but there was little research for the public relations of the micro blog Marketing, so itwas hard to find any related information or data for reference and this article stillneed to improve and evaluate for the research of the public relations of the micro blogMarketing.