Independent Brand Research On Design Animation Toys Of China

Cartoon industry has an enormous potential market and interest in our country, but this large market has been occupied by other countries which have absolute advantage for a long time. In the global animation industry, our country only accounts for about5%-11%actually, Europe, American and south Korea accounts for about30%and Japan is accounting for nearly60%of the word market which has become the second big industries in this country. In fact, our country is a earlier state in marking animation, as early as in1928,the first animation our country was born, however, the cartoon industry in China suffered a great blow and in a slump for a long time because of the particular period that foreign works rapidly occupied Chinese market. Until recent years, the government strength the support in developing animation industry, the potentials of animation begin to getting more and more obvious and the animation product has increased.Cartoon industry is a creative industry and one of the most hopeful sunrise industry in the21st century which combines science technology culture. The animation industty chain covers the animation, comic, game, toy manufacturing and many other industries. Thankfully, animation key industry--toy industry enterprises are more "animation" as to create toys culture to promote industrial transformation of the best platform. Domestic listed toy companies also more or less involved in this field, can say, cartoon and toy combination is to effectively represent the general trend, the cartoon toys cartoon industry development, also is the inevitable road.Although China has a broad market for animation toys, but domestic toys brands has stillfailed to seize the business opportunities, domestic consumer market is occupied for a longtime by the United States, Japan and other countries. China’s animation image of the brand recognition and influence are not enough, resulting in Chinese cartoon industry has notformed animation industry such as "Transformers" and "Tom and Jerry". Thus there search on the theory and design of animation toys for youth is very urgent. This is not only important to develop Chinese animation toy brand according to China’s national conditions, but also important to diminish the social problems of youth and promote the healthy growth of young people.By analyzing of the present situation of Chinese cartoon toys, the article points out that cartoon should ally with toys, innovation of cartoon toys design, establish brands of animation toys, seeking for the way that for further developments of cartoon toys industry suite to the conditions in China.