Research And Application Of Design To Enhance The Chiledern’s Interests

As an important element in the children’s clothing design, Interesting has huge commercial value and social value. From a business point of view, design and production which attract the parents and children’s clothing, not only promote the development of children’s clothing industry, but also drive the local economic development. From a social point of view, children are the future of the country, hope of their family. Interesting is directly relative to the children’s image, pleasant mood, mental development, family and social life atmosphere, etc. To create a happy growth environment for children is the common aspiration of all people. In recent years of children’s clothing market, design focus on muture kids’ style much more than childlike interesting element. Domestic children’s clothing market has few problems, such as:less attention to childlike dress, slow process of brand name clothes, much more competitive pressure. These problems had bad effects for children’s intelligence and their interest; also, these problems hard to improve the purchasing capability of the children’s clothes.According to those problems and children’s clothing market, there are four parts of point to reserch. Such as, domestic children’s clothing market’s situation, interesting of the world famous branded children’s clothes, basic rule of domestic regional children’s clothing consumption, regional children’s clothing design reformed and innovated. The main research contents and conclusions are as follows:(1) Based on data collection, domestic children’s clothing market has rapid growth but less branded awareness; People do not care about the development of children’s clothing market, and pay less attention to these competitive environment. Compare to foreignal market, lack of cultural intellsion has less competitive strength to brand name. Aimed at those problems, the interesting research for domestic market has necessity and urgency.(2) Analyzed the foreignal brand which has entered to chinese market, there were many consumers’favorite interesting elements, combination of colors, patterns, fabrics, accessories and design to be used as a different style characteristic to enhance its brand culture and connotation of international brands. According to children’s physiological and psychological characteristics, enhance the competitiveness of domestic children’s clothing brand, and put forward to the corresponding interesting design method.(3) In view of NanChang’s childern clothing market, rule of consumption has carried on the questionnaire survey. Analyzed the domestic regional consumption patterns and characteristics of children’s clothing market, I find out that kindergarten is a relatively special group, their psychology and physiology are immature,also they are not independence enough. Most of the time, they depend on their parents to complete some things, choosing dress has no exception. Accordingly, stylist should think about both childern and parents’requirements. At the same time, Analysis found that the shortcoming of domestic children’s clothing products are unreasonable structure, poor security, less competitive to brand, low level of design.(4) To reserch of domestic and foreignal animation, children’s toys; There are many different innovation to be provided as fresh, vivid and interesting element Clothing brand use those innovation as their favorite elements combined with colors, patterns, fabrics, accessories design; and in a different style characteristic to enhance its brand culture and visual interest points, make the children’s clothing design more interesting.(5) Combined with traditional culture of NanChang, the children’s clothing design were practiced as interesting. Two pictures which is for interesting children’s clothing were designed, and then developed the products for the market by the enterprise. The results indicated that the interesting integrated into the design would create value for children’s clothing.