The New Media Of Brand Communication----Research On Brand App Visual Interface Design

The generation of the mobile Internet, the popularity of the App, prompted in the form of man-machine interface in being superior to your previous page, give users beyond the past experience, in the form of promoting the development of the App further blowout. Some brands are in the world of App, its application to the fastest speed in the mobile Internet world first sets up the image, produce spread value. In the world of mobile Internet, although can use various technical means to achieve an unprecedented communication effect, but also have a higher request for the brand:brand not head can create the desired brand effect, to know more about brand own audience, understand the audience of mobile devices, know how to use the App to spread and its transmission form.Spread too numerous to list, it would not realize effective transmission of brand and brand enhancement. The author thinks App visual interface design for brand bring users intuitive feelings have important significance, how to combine the brand characteristics, and nowadays the most sought-after App interface visual design, popularization and development of the brand, to become the main direction of this paper. So in this paper, a research about brand App interface visual design, to realize the effective long-term development of the brand communication.In this paper, through the network to collect, related literature search and case analysis, summarizes the general principles of the interface design and requirements, and in the brand special principles and requirements in the design of the APP. As a case study of changyu wine brands APP for related design and the practice exploration.The full text is divided into eight chapters:The first chapter is introduction, expounds the significance of the research background, etc.;The second chapter to the APP interface design was summarized, the characteristics, design requirements and style evolution;The third chapter mainly elaborated the significance of brand communication and brand communication at home and abroad situation and development trend;The fourth chapter expounds the significance of brand APP visual interface design to brand communication;The fifth chapterfrom the general principles of visual design and brand APP interface requirements, summarizes the analysis in the brand spread of visual design as an example for brand interface design practice;The sixth chapter in brand communication of visual design of brand APP interface application outlook and thinking;The eighth chapter is the conclusion of the whole subject.