| With the changing times, the changes in aesthetic taste of consumers, as well as industrial design technology and the theory of continuous development, product design and development of the visual interface is becoming the international design community, one of the most active research directions. In recent years, innovative design has been referred to an unprecedented height, enterprises have invested in product innovation research. The innovative product design of the visual interface are also an essential part of them. However, the style of brand heritage and creativity are often a pair of contradictory. How creativity in product design, both an orderly manner to create the design, but also critically shape the original design style has become a burning question in the Industrial Design academic circles at home and abroad, as well as Business practices.In this paper, the visual interface features elements of product as an entry point to research analysis and evaluation method of the visual interface of the product and software development methods. Paper analyzes the defining methods of the constituent elements of the product vision interface point, line, surface, volume features, and established a mathematical expression of each element; Base on the relevant theories of Kansei-Engineering discusses the visual elements of product image of semantic word extraction method, screening of semantic word of each product characteristic elements of the visual interface by semantic surveys, provides a basis for determining the threshold value; Based on the definition of design style and Inheritance and the relationship between product design style put forward the concept of Inheriting Degree, and details the various features of the product elements of the visual interface, the method of calculating Inheriting Degree, as well as overall product integration method of Inheriting Degree. The use of relevant theories of Kansei-Engineering and heritage identified thresholds, comparing with Inheriting Degree. Used for inheriting analysis and determining; Also developed a visual interface for inheriting of product software evaluation system. At last, papers to a certain brand of the same series of two generations of Electric Hammer as an example the inheriting of visual interface analysis。The software evaluation results verify the effectiveness of this method. This method provide a theoretical basis of the innovative design of products for the enterprise and rational grasp the trend of the future development of products and establish the enterprise product brand. |