The Neusoft Group Intelligent Transportation Project Marketing Strategy Research

In recent years, the city’s development process, along with the surge in the number of vehicles----According to Academy of Social Sciences released the" China Automotive Social Development Report2012-2013", private car ownership in China has exceeded one hundred million units, every one hundred have been close to60cars. The traffic congestion, environmental pollution and traffic, difficult issues such as travel and government increasingly aroused widespread attention from the government’s perspective, must be systematically solved "car sick, traffic pain", from urban planning, road setting, bus services and other aspects of comprehensive improvements.Accompanied by a computer networking technology continues to evolve and progress, the use of more advanced information technology to perceive, analyze, integrate urban traffic information resources, has become the future of the city development and a symbol of progress,2013State Department of Housing and related policies and90a "smart city" announced the pilot cities, but also in the country set off a "smart city" construction of a new round of upsurge, and in this emerging field, the development of intelligent transportation throughout the city level and the level of development is undoubtedly a microcosm, urban development, transportation must first have become the consensus of the local government. Intelligent traffic management modernization is the development of urban transport direction, but also improve transport efficiency, improve traffic congestion, an important means to facilitate residents travel. Its core idea is:the full collection roads, vehicles, and other elements of information flow, through the processing of information, analysis and application to dynamically adjust traffic demand and supply, so that urban transport running at its best.In summary, the intelligent transportation for Neusoft Group is an opportunity and a challenge that is, how to rely on Neusoft Group in the field of intelligent transportation solutions and technological advantages, and then in the future market to secure more intelligent traffic planning, construction, operation, maintenance and other service revenue; This requires a combination of existing environmental elements of rational analysis, then find the line with Neusoft development status, marketing tools and strategies. In this paper, the development of intelligent transportation overall description and use of comparative analysis of domestic and foreign in the" intelligent transportation " development of the industry carried out a detailed description and analysis. Neusoft Group’s internal environment for the overall situation for a detailed description, particularly in the field of transport services advanced products and service solutions for a more comprehensive exposition. Using PEST, SWOT analysis and other tools, combined with the status of Neusoft Group, the intelligent transportation industry, including external conditions (factors) of a more rational analysis, put forward the corresponding development strategies.