The Traditional Style Of Commercial Pedestrian Street Research On The Perspective Of Consumer Culture

Nowadays the society due to the influence of consumer culture, People’s Daily life style and consumption psychology there has been a huge shift. First of all, compared with the western consumer society in the1980s, China’s economic strength to make residents consumption pattern is still in the "production", but with the acceleration development of consumption culture influence, our country residents’consumption patterns and consumption idea is "consumerism" tendency. Second, it also heralds from traditional production-oriented society into a consumer society, and consumer culture from mass consumption to the aesthetic and cultural significance of the transition. So whatever we are not admit the existence of consumerism in China, but its really is influence, changing our way of life culture and urban space structure. The commercial pedestrian street as China’s traditional commercial culture of traditional features and architectural culture of urban space, there is no doubt also is under the influence of consumer culture.Therefore, this article first from the perspective of consumer culture to the traditional style of interpretation of commercial pedestrian street, analyzes the present situation of Chinese traditional style commercial pedestrian street, thus to summarize consumer culture and the correlation of commercial pedestrian street of traditional features and trend of commercial pedestrian street of traditional features of consumer culture; After combining with the actual case studies, Beijing’s Qianmen street, Yan Dai Xie Jie, LiuLichang cultural street three traditional style commercial pedestrian street of case study analysis, to select the case to the evolution of development as the background, combined with the case region of on-the-spot investigation summarizes the relevant data, interpretation of the traditional view of the current situation of the development of commercial pedestrian street behind motivation, through the historical evolution of the case studies and field survey methods such as summarizes the activity type of consumer, in order to "culture" case consumer orientation, summing up main "culture" commercial pedestrian street of traditional features case consumption content; Second, by analyzing to the end of the content of cultural consumption,"culture" consumption in the traditional style of commercial pedestrian street case space and architectural culture in the embodiment and build; Finally, based on different "interest group" of the commercial pedestrian street of traditional features selected cases through on-the-spot interviews, questionnaires and other forms of social investigation recognition investigation, in order to interpret "culture" consumption under the background of the traditional features of the commercial pedestrian street.