The Research Of Crossover Utility Vehicle Style Design Based On Product Semiotics

Crossover is not a specific vehicle form, because it can’t use any appellation of existingmodel to generalize. On the contrary, crossover can encompass function and form of avariety of models on the market. Through the study of the link between the two forms, thebasic models of function and shape will be reflected in the appearance of crossover. Thisindicated the crossover contains not only the function, but also the form of basic model. Sothis paper holds that the difficulties of crossover design is how to combine of multiple basemodels form and functions, in which way, it is the important problem to ensure thecrossover semantic function clearly and the unity of function and form. In order to solve thisproblem, this paper hopes to develop a design process to help designers grasp the semanticcharacteristics of crossover accurately in the design process and integrate primary andsecondary basic models of function and form, and it makes the final models cross in bothform and style area. In order to make the research of the design process easier to understand,the article set up the way of the crossover frame form, and made design process visual.Semiotics believes, all the things in the world can be used symbols to express. Symbolsnot only have the aesthetic function and also represent the certain use features. The simplestform of symbol is character, most of characters is transformed by graphics and shape, so theoriginal form of the shape is a symbol. All kinds of things in the world can be understood asa collection of the simple shapes. These collections can compose a new one according to thedifferent size, scale, the relative position. This phenomenon also happened in theautomobile style. When it comes to successful vehicles on the market, the first thought isnot a complete model, but some part of the model. For example, these characteristics are thesimple generalization of off-road vehicle in our memory. these models features can beexpressed through certain shape. Based on the relevant theory of semiotics, we cansummarized some kind of simple shapes with semantic characteristics, then basic models will be seen as a collection with semantic characteristics form element. By putting theseelements carried out in accordance with the type classification, the basic model willscattered as a bunch of elements, and these elements can be used for integrating theframework of crossover.In order to do the research the framework of crossover, this paper gave a virtual designtask, it made that the form frame has the specific models. In the consolidation stage offramework, this paper used the method of semiotics that including Eye movementinstrument experiment、SD experimental and the others, and analyze the basic models.Through the analysis of the experiment results, results, obtained the best represents the basisof the models of semantic elements, and finally reached the semantic framework of targetmodels after integration, it verified the process of crossover design.