Research On The Method Of Urban Design Of Cultural And Creative Industrial Parks

In recent years, cultural and creative industry park is becoming a kind of hot industry to promote industrial restructuring and to improve the quality of urban space. For this reason, cultural and creative industrial parks are planning to build across the country. Currently, cultural and creative industrial parks that develop better than others thank to the government’s overall planning, construction, marketing and management. At the same time, the new cultural and creative industry parks face enormous challenges, such as how together the cultural and creative industries and related groups, or how to have areal cultural creativity. This paper discusses Jieyang jade culture and creative industry park,a new cultural and creative industry park. The purpose of this paper is investigating what kind of urban design can support cultural and creative industry park and gather crowd, especially foster creativity. This discussion has important social and practical significance for developing cultural and creative industries, shaping creative image, inheritancing local context and embody in creative atmosphere.Research work of this paper is mainly reflected in the following three aspects. First, systematic study of the development of cultural and creative industries, basic characteristics and laws of the cultural and creatives ectors of activity, and focuses on space functionality and quality requirements of the cultural and creative industry park. Second, comb the general theory of urban design and summarize the main method can be applied in the design of cultural and creative industrial park. Third, comparative analysis urban design some representative of the cultural and creative industry park and summarize the successful experience and in adequate persists. On this basis, this paper describes the urban design of cultural and creative industrie spark’s overall goal, the basic principles and the main content and methods. First of all, creative Park urban design objectives should include functional goal of development of cultural and creative industries, image goal of shaping the creative and social goal of heritaging context. Secondly, design should follow this basic principle to reflect the creative industries’multi-functional requirements, to meet the needs of the creative class space, to shape unique and harmonious the image of the park and to create livable campus environment. Finally, cultural and creative industry park urban design can be used by "Production" of space design, communication space design, image design, creating an atmosphere of creative and completing infrastructure and supporting facilities.Jieyang Jade Culture story applicates of the above methods to design in four areas of functional organization, public spaces, parks image, an creative atmosphere. In the functional organization aspect, taken to adjust the layout of the land, architectural design and combination of various functional building to meet the "Jade" processing, exhibition, trade integration space requirements. In the park’s public space design, meet the needs of the creative class multi-level space by prominenting human scale, exchanging gcoupling between formand space. In the image of the park, expand the design based on "Urbanintent" theory.After atheoretical study and practical summary, this paper argues that urban design of cultural and creative industrial parks should expand around multi-functional space design, cultural and creative crowd of multi-level exchanges space design and unique creative image design and creating strong creative atmosphere.