Research On The Design Of Tourism Cuitural And Creative Products Based On Non-inheritance

At present,intangible cultural heritage resources are properly protected and organized.However,there are still many problems,such as difficulties in communication,low popularity,lack of inheritors,shrinking market,etc.These problems make the intangible cultural heritage gradually disappear from public view.Xiuyan County is famous for its abundant Xiuyan jade.At present,Xiuyan jade carving’s market position in China is not stable enough to be compared with the "four famous jade".Therefore,the design and research of Xiuyan Jade carving tourism cultural and creative products can not only promote the development of Xiuyan jade carving industry,but also stimulate the local tourism economy,and is of great significance to the inheritance and inheritance of China’s intangible cultural heritage.This paper is divided into four chapters,from the relevant theoretical concepts,to the problems,to the design practice and application,summed up the application of Xiuyan jade carving combined with tourism cultural and creative products.Firstly,from the theoretical point of view,this paper studies the development status of Xiuyan jade carving tourism cultural and creative products,analyzes the problems and development status of Xiuyan jade carving.The intangible cultural heritage of Xiuyan Jade carving is an important part of Xiuyan culture.How to face various problems,difficulties and development opportunities in the process of inheritance and development of the intangible cultural heritage,and how to explore new development opportunities and inheritance methods are urgent problems to be solved in the inheritance and development of Xiuyan Jade carving intangible cultural heritage.To explore the inheritance and development strategy of Xiuyan jade carving.Secondly,from the design point of view,by analyzing the design problems of Xiuyan jade carving tourism cultural and creative products,it summarizes the application positioning and design methods of Xiuyan jade carving tourism cultural and creative products design.Based on the current situation,this paper analyzes and innovates the intangible cultural heritage of tourism,and points out the key to the design of intangible cultural heritage of tourism.Finally,the design practice of Xiuyan Jade carving tourism cultural and creative products is made to increase the popularity and recognition of Xiuyan jade carving,which is conducive to carrying forward the intangible cultural heritage of Xiuyan jade carving.Combined with the contemporary promotion model,Xiuyan jade carving is immaterial...