Redesign Of Cultural And Creative Products In Liaoning Provincial Museum

In recent years,with the development of cultural industry,"cultural and creative product" has become a new favorite,more and more people begin to pay attention to the cultural and creative product,museum cultural and creative products are also beginning to emerge with a new attitude.Liaoning Provincial Museum,as the first museum after the founding of New China,is one of the famous historical and artistic museums in China.It has rich collection with distinctive characteristics,profound cultural background and objective conditions for the development of cultural and creative products.Most of the existing cultural and creative products in the museum are replicas and souvenirs,there are many problems,such as lack of regional characteristics,lack of creativity,similarity of varieties,and single form of expression and so on.Hong Shan culture is the representative culture of the museum collection of Liaoning Province.As a bright pearl of ancient Chinese civilization,it radiates its brilliant light both in history and in the contemporary era.Taking Hong Shan culture as the starting point,the re-design of cultural and creative products in Liaoning Provincial Museum is an important embodiment of the regional nature of the product.How to combine it perfectly with the product and redesign it on the basis of the existing cultural and creative products is the main content of this paper to form the unique cultural creation products of Liaoning Provincial Museum and to inherit and carry forward the Hong Shan culture.Through the analysis of cultural and creative products at home and abroad,this paper discusses the related knowledge points of cultural and creative products.Summarizing the design elements of culture,form,function,emotion,experience and so on,as well as serialization,emotion,innovation,fashion,territoriality and other design principles.In the design concept,design aesthetic,product value,cultural connotation of innovation.According to the situation of Liaoning Provincial Museum,the author makes the design orientation and the design strategy.According to the inductive design method,it puts into practice in the design and development of the cultural creation product of Liaoning Provincial Museum,fully excavates the value of Hong Shan culture.On the basis of the existing design,to design cultural and creative products has strong regional characteristics,in line with the modern aesthetic literature products,in order to provide more museums with the referential direction for the design of cultural and creative products.