Health Information Communication Research On The Traditional Chinese Medicine Website

Chinese medicine is the result of traditional medicine clinical practice has proved with Chinese characteristics,it has a unique therapeutic efficacy in chronic diseases and non-communicable diseases.Disseminate the medical information, and popularize the traditional Chinese medicine culture,is the premise of culturing of the public’s medicine consciousness and establishing of the Chinese Medicine health behavior.Because of convenient and efficient, super interactive, information dissemination and diversity,Traditional Chinese Medicine website becomes another important channel for the dissemination of Traditional Chinese Medicine information.Health communication theory as a guide, against the dissemination of medical information phenomenon for the Internet age, the writer puts forward "the website of Chinese medicine and health communication concept.Research through information dissemination on the website of Chinese medicine in China Chinese Medicine carefully observate on the website current state of development, channel settings, sources of information, editing and communication skills and so on,and supplemented by relevant statistics, analyse the significance and role of the new Internet media in the dissemination process of Traditional Chinese Medicine;The spread of the current situation and existing deficiencies in Traditional Chinese Medicine website;Then put forward the strategy of medical websites improve health communication effects,to promote the spread of development of the traditional Chinese medical websites.