On The Aesthetics Effects Of The Artistic Strateies Of Modern Commercial Advertisement

Advertising is the product of the market economy. With the rapid development of the economy, advertising art has become a cultural landscape of contemporary social life, has had a profound impact on people’s daily lives and aesthetic. Academic world mixed on the art of advertising and its aesthetic value and, therefore, in theory, with the necessity and urgency of advertising art seminar. This paper attempts from the literary point of view, combined with the advertising development status and real-life advertising instance, advertising phenomenon, more systematic study of this new issue. This paper is divided into four parts:The first part deals with the daily life of artistic aesthetic with modern commercials. With the aesthetic of the everyday life and aesthetic everyday life in modern Western commercials are clearly showing the trajectory of an artistic, advertising should be regarded as a practical art. The second part discusses the strategies of the modern commercial art. Is divided into three areas:a form of art. Discusses forms of advertising art from the desire level to help complete its utilitarian purpose. While advertising art, art due to intervention ads from "useless" things become "meaningful forms.2, means of artistic performance. Traditional art forms such as literature, music, painting, be included in the art of advertising this highly open container and resolve the various elements of advertising, and new forms.3, the content of art. Modern advertising is no longer simply to stop in the performance of the product physical information, but more heartfelt music given the audience an emotion, mood or attitude, let themselves into a utilitarian works of art. The third part discusses the advertising art of the curse of the audience. Performance in the following three aspects:1, manufacture aesthetic philosophy. As a practical art, advertising penetration reflect even guide the specific era aesthetic philosophy, aesthetic taste, aesthetic ideal, constantly for people to create new aesthetic needs and aesthetic standards.2, to create a way of life. Advertising is not only boldly capture the aesthetic trend, still manufactured for the public with a new aesthetic lifestyle.3, the manufacture of consumer psychology. The basic mode of discourse of the modern commercial consumer is achieved by stimulating consumer desire. Advertising around consumer desire to produce a unique narrative mode:"meet-create" and "create-to meet. Stimulate consumers demand complete consumption. Part IV discusses the Chinese advertising art are constantly mature, but in the high-speed development of the existence of errors, mainly in:illusory excessive beautification evade reality; artwork excessive digestion, resulting in a decline in the level of people’s aesthetic, advocating worship material, triggering a new round of emptiness audience; immoral content, making a false, pornography, advertising creative vulgarization naked money motive as the driving force to cater to the part of the people to pursue mental stimulation and mysterious desire.The development of the art of advertising is the development of the times, we call for genuine health advertising art.