An Application Research Of Cutting-edge Illustration In Brand Advertising

Since the1990s, advances in digital technology and online media update brings a newopportunity for the development of illustration art, illustrations hand-drawnillustrationsfrom the traditional dependence publication turned to computer technology as thesupport, pay more attention to the composition of thepicturegraphic design elements ofdesign and cutting-edge illustration of the themefunction independently. Meet theneeds of Reading Picture visual innovation andemotional consumption of the youngergeneration cutting-edge illustrations for itsunique design sense of the expression andthe inherent non-utilitarian humanistic care and is widely used in advertising design,packaging design, product design,fashion design and other commercial areas.In this study, data access and analysis of analogy to explore the root causesofcutting-edge illustration and in the application of brand advertising, the emotionalresonance of its own convenient production process, and the young consumer groupsand the role of brand image buildingthree summarizing its advantages andbusinessvalue, and then combined with actual case studies in various media and designprinciples. I hope to explore cutting-edge illustration in the design of different types ofbrand advertising to make people able to develop a deeper understandingof rationalcombination of brand advertising and cutting-edge illustration, contributed to both thebroader prospects for cooperation.